Health Insurances, Social Insurances
The providers of health insurance are under constant public scrutiny and are facing calls for sweeping changes. With the introduction of the federal healthcare fund in 2009, both public and private health insurers need to react to a thoroughly new competitive landscape. Their success in gaining and retaining clients – and thus the standing of their insurance service – will be decided by the range and quality of the services and advice they can offer. This calls for the focused coordination of the entire organization, including its products, service portfolio, advice and all other core processes to realign its people, organization and IT architecture with the needs of the patient. Consequently, today’s strategic solutions and their implications for the organizations and the shape of their services and sales work can, in most cases, not be sustained for much longer. Proactive and quick action needs to be taken in order to be the subject, not the object of the merger and integration trend that is becoming ever more pronounced in the industry.
Not only external circumstances are changing, patients and clients are becoming more and more emancipated and are gaining more competence and influence when it comes to their healthcare decisions. At the same time, the supply on the secondary healthcare market is expanding both in its range and in its depth, which again calls for more adjustments among traditional providers.
Kienbaum’s experts support the necessary change processes at health and social insurance providers of all sizes and in all areas of the industry.
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