Medical Engineering

New types of services are springing up throughout the entire health care industry. The nature of demand is changing and the supply side reacts by creating innovative – or seemingly innovative – services and products. With wellness, fitness or functional food products or many other similar concepts and ideas, alternative paths are being taken that are giving the question of healthcare a new, holistic character. This secondary healthcare market is experiencing very dynamic growth rates, oftentimes in close cooperation or coordination with the protagonists in the traditional (primary) market, which offers a broad range of potential for future innovation.

Apart from the market for such products, the future will see more demand for and use of competences in the area of healthcare economics. One such instance can be seen in the current trend towards methods for predictive, risk-aware supply management (predictive modelling), which are being modelled after the American markets. In such specialist areas of interest, but also on a much more general level, one can recognize a new type of competition in commercial healthcare.

Medical technology companies are reacting to these pressures on prices and new competition by expanding their value chain in the direction of demand and thus working on their position as healthcare service providers. At the same time, they are entering a “symbiosis” – in the form of contractual or cooperation models – with the primary healthcare market and its particularities and special rules.

In this mesh of new services, new roles and new challenges, our Kienbaum experts can support a broad range of clients. Our detailed and profound knowledge of the industry and the relevant methods can guarantee effective, efficient and shared successes.