Guiding Principles

Objectives / Benefits:
Harmonizing the corporate culture and establishing unambiguous, generally accepted rules and behavioural principles to provide the best support possible for the pursuit of the corporate goals.

Definitions:
Culture: The entirety of the acquired and accepted behaviours and attitudes, values and insights that are shared and passed on among the members of a company / organization.
Vision: The self-perception of the company / organization and its principles for leadership and cooperation.

In the context of culture and visions management, we can generally distinguish between a design and an implementation phase.
The basis for the design of a culture or a vision is the thorough analysis of the current purposes, instruments and the history of the company, and the involvement of the relevant stakeholders in interviews and workshops. At the same time, these are contrasted to external benchmarks and the core values in place at the company’s competitors.

The purpose of such a culture management project is not only to define a new vision, but to make sure that the new culture is actually “lived” and followed by all members of all levels of the company / organization.

In the implementation process, communication, integration and review instruments are used to promote and support the growth of the new culture (e.g. implementation workshops with the objective of defining a concrete action plan). Finally, the defined contents are included in regular management and controlling processes (e.g. feedback or performance appraisal systems).

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