Sales can be considered the heart and soul of many businesses. Compared to most other functions and disciplines, the effectiveness of sales work is rarely subjected to truly critical scrutiny. An even rarer sight is an optimization initiative targeted specifically at sales work. Our improvement concept works on the belief that sales excellence is not a state to be attained, but a process to be sustained. It is this process that we can help you navigate. Working on the basis of actual needs for intervention, we systematically consider all essential aspects of sales as the customer’s perspective and the value for the customer, sales and marketing strategies, IT systems and performance management. Our holistic approach offers our clients an effective system for navigating their sales activities for excellent results.