André Paetzel Is Leaving Grey to Become Head of Brand at Kienbaum // Nicole Mai Joins Executive Search

In November, the HR and management consultancy company Kienbaum will be welcoming two seasoned experts from the media, digital, and start-up sector to its team: brand and digital expert André Paetzel is starting as head of brand in Cologne on November 1, and Nicole Mai will be joining the Hamburg office as director of executive search on November 15.

André Paetzel will be developing the Kienbaum consulting portfolio brand strategy across all relevant touchpoints. The 31-year-old is moving from the Grey Group, where he has spent the past few years building up the successful consulting unit Grey Adventures alongside three of the group’s partners. He boasts exceptional digital expertise and a wealth of experience in implementing brand strategies. As well as major brand projects for clients such as Handelsblatt, the DFL (German football league), and the Klitschko Management Group, over the past five years he has also worked on several large-scale digital strategy projects. André Paetzel also has over eight years’ experience organizing various digital and brand events in and around Düsseldorf, and as a member of the advisory board was actively involved in the strategic development of the platform Creative Hive.

“We’re delighted to have someone with André Paetzel’s reputation as a brand and digital expert on board. The Kienbaum brand has firmly established itself in the consultancy market over the course of 70+ years. In the newly created role of head of brand, André will now be responsible for maintaining this tradition while also priming the brand to deal with new challenges and opportunities across all relevant touchpoints,” says Fabian Kienbaum, the consultancy’s chief empowerment officer.