Generation Y – Is it all just a cliché?
Generation Y is on the march, making new demands on leadership: Its desires must be acknowledged and incorporated into company culture. This is the only way for firms to present themselves in the future as attractive employers. Companies must respond to the demands of Generation Y to prevent unintentional fluctuation. Above all, this generation expects its employer to offer the option of flexible scheduling of working hours along with material and non-material rewards for special achievements. The survey’s findings on which preconceptions of the new generation of employees are actually true are presented in this white paper.